Abbott Media Productions, LLC. Blog 

Lightwave Node: Ray Cast - Building natural and intuitive motion

Topic: Animation

We were asked to work on a series of animated product videos for a client in the mining industry. After researching existing animations in the industry we realized our work could really position our clients light-years apart from their competitors.

Vlogging

| By:

Topic: Vlogging

We all know the power of social media, it’s 2015-let’s hope we all understand it’s reach. There is no better tool to reach out to customers, clients, and even those you would’ve never had the chance to meet. Though social media we are able to connect on a platform that is convenient for everyone. Just like golf was the standard for getting business done before, social media is the 2015 putting green.

The Thrill Is Gone?

| By:

Topic: Media Production

An interesting question was posed to me recently…does knowing the behind the scenes stuff—the nuts and bolts—of media production lessen the “wow” factor for you as a viewer? This question not only applies to my experiences as a film and media student, but it’s also a question that directly relates to my experience as an intern at Abbott Media Productions. When I first considered the question, I thought it was a no-brainer, how could knowing not take away from the magic?

Animation Cost

| By:

Topic: Animation

Being a proactive Business Development Officer, I get to meet some awesome people and talk about how our services here at Abbott Media can help them take their product marketing to the next level.

The one question I get most often when dealing with CEOs, VPs, and Business Owners is: How much does animation cost? Which also happens to be the most loaded and hardest to answer question I deal with on a day to day basis.

Animation is Animation, Right…?

| By:

Topic: Animation

Animation is Animation will be a series that goes over the different animation styles, cost, and lastly covering what ‘3D’ really means.

To start us off I thought I’d cover the common misconception that movie animation and video game animation are the same. Creating animations for video games is much different from creating animations for the big screen.

Say More In Less Time: How Video Marketing Will Extend Your Reach

| By:

Topic: Marketing

Has your business jumped on board with the video marketing train yet? Trending data suggest that video marketing should be a part of your advertising and marketing plan. What data you ask, how about this number: 1.8 million. That’s the estimated value of just a one-minute video according to Dr. James McQuivey of Forrester Research.

70’s The New 40

| By:

Topic: General

Age is a defining characteristic to a lot of people. Age determines what we can do and when we can start doing it but does it hinder us from continuing to be ourselves or rediscovering lost talents after a certain age?

Rigging and Animation: The Meat and Potatoes of Small Studios

| By:

Topic: Topic

In large studios you will have animators AND riggers, or Character Technical Directors. They are very similar in they are both needed to create moving animations that bring objects to life. Riggers build the complex system that is best described as the skeleton of animations. It’s an extremely technical job that often requires the creation of custom controls, muscle systems, joints and more in order to give the animators what they will need to make the character move, act, and show emotion. But when it comes to smaller studios the more of your animators who know how to rig the better. It will increase productivity and will help them understand the process from both directions.

Facebook Pushing Video Over Photos:
Time to Change Your Marketing Strategy?

| By:

Topic: Social Media / Marketing

With the ever-changing landscape of social media you can expect some speed bumps every once in a while and a recent update on Facebook may have caused you a headache you didn’t know you had. If you, like many others, use the ‘News Feed Algorithm’ to gain followers and page hits you will notice a drop in activity.

5 Stress Reducing Tips

| By:

Topic: General

Working long hours and fighting to beat tight deadlines, our animators are very familiar with stress and the toll it can take on them. So in honor of Stress Awareness Day this week, we decided to share some tips on how to reduce the stress levels in your life.

International Animation Day

| By:

Topic: Animation

Today we are celebrating International Animation Day!

October 28th is designated as International Animation Day to commemorate the first public performance of Emile Reynaud’s Theatre Optique at the Grevin Museum in Paris in 1892. You can view a video of the story here. This international event started in 2002 and is celebrated in more than 50 countries worldwide and can include more than 100 events.

What is Motion Graphic Animation?

| By:

Topic: Animation

When a business owner, like you, is trying to get their business to stand out, there are a lot of options out there. With the ever-growing world of video, there are still a wide variety of options. The two primary choices are video production and animation. No doubt you have been told about the benefits of choosing animation, but even within that choice there are still decisions to be made. There are many different types of animation to choose from when considering animation. One of the most popular choices is motion graphic animation, but do you know what it is? Could you identify it when you see it?

Animation Cornerstones

| By:

Topic: Animation

We have reached the final two principles of animation for our series, “solid drawing” and “appeal”. These are highly important to the process of creating animation, the building blocks if you will, because without these principles, animations will not be successful. Once we have covered these you will have all the principle of animation and you may decide to start creating your own. So let’s dive right in!

Creating Pace and Personality

| By:

Topic: Animation

We are moving right along in our series of animation principles. This week we will discuss the principles of “timing” and “exaggeration”.

The principle of “timing” relates to the number of drawings or frames in an animated sequence to translate the speed of action in the film...

Bringing Life to Animation Naturally

| By:

Topic: Animation

We have reached the halfway mark in our journey to discover the principles of animation. Congratulations for getting this far! The next two principles that we are going to cover are, “arcs” and “secondary action”.

In life, most movement happens in an arched or circular trajectory. The principle of applying this to animation is called “arcs”...

Make Your Animation More Realistic

| By:

Topic: Animation

Isn’t this fun, learning so much about animation? We have already covered the first four principles and we are cruising right along to the next two, “follow through and overlapping action” and “slow in and slow out”.

First of all, what is “follow through and overlapping action”?

Framing and Animating a Sequence Effectively

| By:

Topic: Animation

Now that we have covered the first two principles in the last article, we are ready to move on to the next two. In this article we will cover “staging” and following that we will cover “straight ahead action and pose to pose”.

Let the magic begin!

| By:

Topic: Animation

I hope you’re as excited as I am to get started learning more about the world of animation. Let’s dive right into the first two principles of animation. The first of these principles that we’ll discuss are “Squash and Stretch” and “Anticipation”.

What is the magic behind animation?

| By:

Topic: Animation

If you’re like me, the world of animation is hugely fascinating and a little bit mysterious. Whether I’m watching an animated cartoon or a business logo bounding across my computer screen, the idea that this boring inanimate object has come to life and seems to have a personality all it’s own amazes me. As children we believe that it could be magic, but as adults we strive to understand the mystery behind these things. So, what makes animation work?

The Key to Successful Online Videos

| By:

Topic: Marketing

You have your brand and a great product, but what is the best way to share it with your customers and attract new ones? Video animation may just be the answer you have been looking for! Animation is quickly being recognized as one of the best ways to build trust, curiosity and confidence for branding. The attention span of the average internet user diminishes every year, as they are bombarded with information from every direction. Video is the best way to keep them continually engaged.

Clearing the Social Media Hurdle

| By:

Topic: Social Media

Small businesses are the leaders in our economy. They create 6 out of every 10 new jobs and contributed $3 trillion in revenue last year alone. This is an exciting statistic, but risk and uncertainty are present at every turn for these small businesses. Every decision they make can impact the company’s bottom line.

GPU Rendering

| By:

Topic: Computers and Film

It’s pretty amazing how far GPU technology has come over the last decade. The gap between real-time game engines and photo-real post rendering is closing quickly. Take a look at this promo for “Construct”, a short film by Chaos Group rendered entirely with GPUs.

Native Advertising Online: A fine line to walk

| By:

Topic: Advertising

These past few years have brought a noticeable change in internet marketing. Not long ago the main advertising strength was held by banner ads and search result promotions. With major rises in social media and content sharing websites, these methods are giving way to sponsored content. This can be good and bad in how easy it is to get a “click” with an interesting title. But just as banner ads have lost their appeal and marketing value, it’s only a matter of time before misleading native advertisement does the same. This will give way to an overall better internet experience for both marketers and users.

The Home Video: Don’t be one of those guys

| By:

Topic: Video

One of the main experiences I have run into while working with media are individuals and businesses that want to “boost” their product, services or event by using video. Well ...enter the home movie.

I will bet that you’ve heard and witnessed more times than not someone coming at you with their phone or media device saying, “Check this out!”. You stand there in awe. Dumbfounded or impressed; not real sure what you have just seen. Your friend is “One of those people”. Do you tell them it was amazing or do you tell the truth and explain the look on your face?

Attraction to the ADDY

| By:

Topic: Advertising

As we move forward in 2014 at Abbott Media Productions, we strive day in and day out to offer the very best of animation production to our clients. We continue to take every step possible towards increasing the value of their projects. A successful partnership is key to the effectiveness of any project. We encourage creative collaboration. Working closely with our clients allows us to get a feel for what they see and envision the final outcome of their project.

Building a liquid-cooled, overclocked, 6-core render node for $1500.00!

| By:

Topic: Computers/Hardware

Rendering is the most computationally intensive part of 3D animation. The part where having the computer with the fastest processor and the most memory really comes in handy. At Abbott Media we do quite a lot of rendering. To give you an idea, a single frame of animation can take up to three hours to complete. Multiply that by thirty frames for every second of video, and you are easily looking at weeks or months to complete just a minute’s worth of animation! By distributing frames across multiple computers we can significantly reduce the amount of time it takes to finish a sequence. This is where the “render farm” comes in.




3 Rookie Mistakes to Avoid in Video Marketing

| By:

Topic: Marketing

Video-centered marketing and blogging—‘vlogging'—is one of the most upwardly mobile trends on the web. Each year, more businesses are incorporating video into their marketing mix in hopes of cashing in on the lucrative market. Some know what they're doing; others, not so much.

How to Jumpstart Your Email Campaigns in 2014

| By:

Topic: Business

So you want to jumpstart your email marketing campaigns? That makes sense. When someone gives away their email, it's a big deal. The best marketers look at it as a genuine privilege and an opportunity not to be squandered.

But how do you use an email list wisely? Here are three suggestions for making people happy, not annoyed with your weekly inbox blasts.

Making Video Matter In Your Marketing Strategy

| By:

Topic: Marketing

Most companies realize that in order to have a good marketing strategy, you need to deploy multiple tactics in order to advertise your product, service or solution. I’ve mentioned it several times on this blog already, but as we head into 2014, the importance of video in your marketing strategy is incredibly important. It’s a way to stand out, make an emotional connection and reach audiences across multiple channels.

Make A Splash!

| By:

Topic: Animation

his week I attended the Tucson Metro Chamber’s State of the State event. It was the first time that I have attended an event like this and it was an interesting and eye-opening experience. Business owners from all over Tucson flocked to the El Conquistador Resort to listen to the governor’s address as well as network with each other at the nearby expo.

Care About Quality

| By:

Topic: Business

Recently I attended a panel discussion on entrepreneurship that featured several business owners in Tucson. As I drove west toward Pima Community College, where the event was being held, I wasn’t quite sure what I should expect. Can these events really impart useful knowledge on the small business owner? Can these people really say something that hasn’t already been read over and over again on business blogs and articles? Better yet, will any of this information be applicable to an animation production company? Obviously, I was pretty skeptical.

Not Your Grandma's Animation

| By:

Topic: Animation

In 1899, a British filmmaker named Arthur Cooper animated matchsticks in a campaign for donations so that matches could be sent to British soldiers overseas.


The Process of Storyboarding

| By:

Topic: Animation

Storyboarding is the process used to visualize what the final look of a motion picture, motion graphic, animation, or interactive media sequence will be. Think of it as a comic strip where all the important details are laid out including audio, camera moves, and what the characters will be doing or feeling. It’s a blue print for a production team to follow so all members can stay on the same page.

National ADDY Awards

| By:

Topic: What's New

Abbott Media is proud to announce that we're finalists for the National ADDY Award competition in Austin, Texas this year! After winning one gold and two silver awards in the regional competition, our entries will now move on to the national level in June. We want to thank our wonderful clients for giving us the opportunity to compete and for choosing us to represent their businesses. We are keeping our fingers crossed!