Abbott Media Productions, LLC. Blog 

The Key to Successful Online Videos

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Topic: Marketing

You have your brand and a great product, but what is the best way to share it with your customers and attract new ones? Video animation may just be the answer you have been looking for! Animation is quickly being recognized as one of the best ways to build trust, curiosity and confidence for branding. The attention span of the average internet user diminishes every year, as they are bombarded with information from every direction. Video is the best way to keep them continually engaged.

Animated videos can provide a simplification of complex ideas. Society as a whole has less and less of an attention span. If there is not a lot going on, we can quickly move on. Animation allows the viewer to be engaged on multiple levels, with visually appealing graphics, music and voiceovers.

No matter what age, animation appeals to all audiences. This means you can reach a wider audience and help make it easy for your customer to understand the story that you are trying to tell. Animation can transform a standard video or logo into an energetic vibrant display of your brand and identity. Enticing visitors on your website with exciting animation, you will have a greater chance of turning those visitors into customers. Most importantly, animation can help keep you far ahead of your competition.

Time is money and shooting live action videos can take a lot. It takes time to scout locations, find and hire talent and staff, plan, shoot and edit. Instead of spending your time doing all of those tasks, you can have an animated video created. It is much simpler and the impact on your clients is greater. Then you can spend your valuable time on other useful endeavors for your business or even more animated videos!